MSU’s football brand doesn’t resonate in Texas
DALLAS — There is a book sold in Texas titled, “The official Texans guide to the other 49 states.”
The subhead: “All y’all need to know.”
The inside pages are entirely blank.
It is with this caveat that I describe Texas as the epicenter of football in this country. If your football brand has infiltrated this provincial culture, you’re among the very elite. - Read more at LSJ.com
