Olympia Entertainment unveils preview center for new Detroit Red Wings arena

The promotion for the Detroit Red Wings new arena and the surrounding entertainment district is well underway. On Monday, Olympia Entertainment unveiled a website and promotional video to showcase the coming attraction.

DETROIT, MICH. — Olympia Entertainment and Olympia Development have opened a state-of-the-art Preview Center in the northeast corner of Comerica Park. The Preview Center features three dimensional-printed scaled animated models of The District Detroit and the new arena to provide a fully immersive experience of the transformative project.

“The new Detroit arena is going to offer one-of-a-kind fan experiences and reflect the excitement and energy associated with all that is going on in our hometown,” said Tom Wilson, President of Olympia Entertainment. “The Preview Center is equally amazing, redefining how experiences like this are shared prior to the opening of the arena.”

While the Preview Center will be used for a wide range of events, the primary use for the next 24 months is to tell The District Detroit and Events Center story to a wide variety of potential investors, sponsors and suite and season ticket holders. Driving effective retail, office and residential leasing through the Preview Center will support the positive economic impact of these developments for Detroit and Michigan. . . .


Preview Center Features:

  • District Model – 109 square feet; complete vignette video projection and audio system.

  • Arena Model – 42 square feet; complete vignette video projection and audio system.

  • Inventory System – Complete listing of suite options plus sponsorship and season ticket opportunities.

  • Full Size Suite – A 600 square foot replica of a suite for a fully immersive experience.

  • View From Seat – Event Center view from every suite, club and general section view for season tickets.

  • Red Wings Lockers – Three authentic Red Wings lockers featuring the club’s captains Henrik Zetterberg, Pavel Datsyuk and Niklas Kronwall.

  • Memorabilia – Various Red Wings and entertainment experiences are captured throughout the space, including a 9’ 0” × 7’ 0” laser engraved Winged Wheel logo containing the names of every member of the eleven Red Wings Stanley Cup champion teams, Gordie Howe/Bill Gadsby 49th birthday skate swap exhibit, Michigan Made Suppliers Board Exhibit.

  • Historic Zamboni – Push-behind ice restoring (Zamboni) machine used up through the 1965 season.

Read more about the center at DistrictDetroit.com

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